By Gordon Young

It sounded like a great idea; to replicate the commute into London taken by an average Waze user. As a means of providing a contrast to the high-tech nature of the app, the journey would have to be made in a 120-year-old car.

That was the challenge taken up by The Drum when asked to make a video highlighting how Waze, the GPS-traffic app, is emerging as a key mobile out of home platform.

But as you might expect from a project featuring a car from the early era of motoring, we were late in every respect.

The car didn’t quite get The Read full story ›

Source: The Drum