Over the past six months, providing an excellent customer experience has become a key priority for multichannel and pureplay online brands. Retailers have rapidly adapted their marketing strategies in a bid to build brand affinity amid evolving consumer needs.
Despite peaking at a 66% increase year-on-year in lockdown, ecommerce sales have remained strong (particularly in sectors like food and drink, gifts, and health and beauty). It’s increasingly clear the Covid-19 pandemic has permanently changed consumer shopping habits. Even shoppers who previously only bought in-store, especially baby boomers and traditionalists, have now gone online.
Many businesses have responded Read full story ›
Source: The Drum
Industry News
