By Open Mic

S4M announced today the launch of Retail Analytics, the latest data enhancement of its drive-to-store platform. This new location intelligence product is designed to help advertisers identify store visit trends on both a nationwide and local level, and make better decisions on how, where and when to invest their advertising spend.
With retail spending expected to grow between 1 and 1.5% this holiday season, it has become more important than ever to ensure advertising investments are being targeted at the right areas, boosting consumer spending and delivering a measurable return on investment.

Retail Analytics was designed to support retailers by Read full story ›

Source: The Drum