By Shawn Lim

South East Asia’s fast-growing markets offer new talent and lessons for marketers elsewhere. The region‘s top talent tells The Drum what the rest of the world is missing.

Speaking to The Drum during The Drum’s Agency 4 Growth Festival, Prashant Kumar, the founder of Entropia in Malaysia, says that after Singapore, Malaysia has the second-highest penetration of smartphones, and almost any other digital behavior. He points out some of the first unicorns in South East Asia (SEA), such as Grab, were born in Malaysia.

However, in the agency world in the last five years, Kumar notes that half a dozen global Read full story ›

Source: The Drum