By John McCarthy

This is an extract from The Drum’s Future of Media briefing. You can subscribe to it here if you’d like it your inbox once a week.

John McCarthy here. I’m just back from a birthday bash break.

This week I disengaged with the media; except games, Netflix, TV and live sports, podcasts, radio, social networks and messaging apps. I confess: the digital detox didn’t go so well, but the resulting failure did get me to think about how content attracts my constant attention. This week, there were scarce few seconds I wasn’t met with a screen and an ad.

And that Read full story ›

Source: The Drum