To celebrate the growing popularity of Pinterest for brands, The Drum Awards for Digital Industries has introduced a new category this year: Best Use of Pinterest 2020. In this piece we explain why Pinterest – the inspiration company has become a powerful platform for advertisers, and reveal which brands have made the inaugural shortlist.

When considering reaching their audience on digital platforms, our minds often leap to the usual platforms. Yet many brands are now turning away from the dominant players and waking up to the opportunities and possibilities afforded by Pinterest. With 400+ million monthly active Read full story ›

Source: The Drum