By amit bapna

When a big brand like Tata Group faces outrage, as it recently did for its Tanishq ad depicting an inter-religion marriage, how much does the client brief to the creative agency come under the scanner?

Could the possible fallout of such controversies be a more careful evaluation of the creative brief, in future? How much should the brief change to have the necessary guard rails, and more importantly does it even need to change?

The Drum gets a cross-section from client, agency, and academic world to share their views on what needs to change and what should not change Read full story ›

Source: The Drum