By Sam Bradley

Airbnb was founded in August 2008. Groupon was incorporated in November 2008. WhatsApp was founded two months later, and Uber was founded two months after that. It takes guts to launch a business during a recession. But what united these startups wasn’t the self-belief of their founders, or even their use of tech to provide products and services. It was the fact that they promised to save their customers money.

WhatsApp offered a way to cut your phone bill down, Airbnb promised cheaper holidays, Uber cheaper travel and Groupon cheaper everything. It’s no coincidence – when times are hard, consumers Read full story ›

Source: The Drum