Samsung, which operates 34 million smart TVs across Europe, has released research evidencing a large surge in console gaming during the pandemic. Alex Hole, vice-president of Samsung Ads Europe, shares how his platform may hold the key to reaching them.
As one of the main operators of smart TV units, Samsung holds an enviable position in the media ecosystem, with both a hardware business and a connected TV empire. And it’s been keeping a keen eye on viewer habits during the pandemic, recently releasing a study showing a huge increase in play time for console gamers.
Tying in with the impending launch Read full story ›
Source: The Drum
Industry News