By John Glenday

You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar. With Christmas approaching Sainsbury’s have unleashed the first in a series of festive ads designed to get tastebuds tingling.

Sainsbury’s has fired the starting gun on its Christmas campaign, inviting audiences into the homes of three families to establish what the holiday means to people on a personal level. Evoking a more carefree age symbolised by family, laughter and lashings of gravy, Sainsbury’s campaign aims to celebrating Read full story ›

Source: The Drum