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Why LinkedIn put real people in its ads

on Nov 16, 2020 | 0 comments

By amit bapna

Linkedin recently launched a major campaign which features real community members and their stories, in a year when job and business confidence could take a hit, The Drum spoke to Linkedin to get underneath the strategy.

In a biweekly ‘Workforce Confidence Index’ survey that LinkedIn launched to understand how professionals feel about their jobs, finances, and careers during these testing times, the India findings were interesting. Despite the pandemic, India has remained cautiously optimistic throughout the period, with a renewed focus on building new skills to make the best of these times, the findings showed. This is possibly one reason why Read full story ›

Source: The Drum