By Nagham Akileh

At a time when e-commerce adoption is accelerating, it’s more important than ever to differentiate your brand from the competition. However, e-commerce has become synonymous with performance marketing, as businesses focus on consideration and conversion tactics and metrics. While that might be all well and good in the short-term, at some point growth will plateau as brands squeeze out every possible dollar from a limited userbase.

When everything is trackable and measurable, it’s easy to fall into this common pitfall and become purely sales-focused, with similar product-heavy advertising, calls to action, and discount promotions to the rest of the market. But Read full story ›

Source: The Drum