From playing with augmented reality (AR) to increasing investment in direct-to-consumer, Covid-19 has done more to accelerate Coty’s digital strategy than any chief marketing officer or chief digital officer ever could, says its senior vice-president of digital transformation.
When Covid-19 struck, hundreds of thousands of brands – from Heinz to Ford – clamoured to create digital experiences. Many had to do so from scratch, inking fresh deals with vendors and tech partners to quickly deliver content, e-commerce and social media solutions that met the needs of their newly locked-down customers.
Coty, however, was ahead of the curve. Months before governments sounded Read full story ›
Source: The Drum
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