By amit bapna

Companies across categories, had to rejig their business model and the product portfolio in the last few months, in the wake of the pandemic and the resultant changing consumer habits. Online furniture as a category, for example, saw a huge surge when compared to the brick-and-mortar category.

Pepperfry, India’s leading furniture and home products marketplace also went through a turbulent phase in the last few months where a few sub-categories like study tables and ergonomic office chairs grew beyond expectation – and some others saw a shrinking demand.

As such, the brand recalibrated its marketing playbook and, more recently, to buck Read full story ›

Source: The Drum