By Shawn Lim

You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar. Today, we’re talking about Singtel’s Christmas advert with a different take.

The Singapore-based telco has shifted from its usual emotional storytelling videos for its annual Christmas videos for 2020. Instead of buskers dressed as Santa Clauses and errant teenagers, this year the telco is showcasing how it is helping senior citizens make sense of the digital world.

Three seniors are featured in the video, namely Aunty Read full story ›

Source: The Drum