As businesses look to scale quickly, automation is growing in popularity and demand, but what does it mean for creativity? The Drum and Celtra hosted a roundtable with leading APAC marketers to discuss how brands are harnessing automation, personalisation and creativity as they work to close the content gap.
The majority of consumers in APAC are now shopping online, with 60% planning to spend the same amount this holiday season as they did last year. There is also an ever-growing list of new channels and a growing consumer desire for greater personalization. This means they want more variety and better quality, Read full story ›
Source: The Drum
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