By Elspeth Cheung

China’s brand landscape has transformed dramatically in the last 10 years. As the economy rebalanced from production to consumption, Chinese consumers became the most sophisticated on the planet. During this time, the country’s most valuable brands – as ranked by BrandZ – grew their value 225%, twice as fast as the highest-performing global brands. However, while they’ve become firmly embedded in national life, they must now work on their differentiation to gain strength overseas.

Material wellbeing remains a priority for Chinese people, but wellness, new experiences and higher-order emotional needs have risen in importance – especially in the pandemic era. These Read full story ›

Source: The Drum