Organisations must develop an authentic brand purpose that chimes with the reality of their day-to-day business and that is respected and supported by their employees to succeed, particularly as the pandemic is testing the purpose and values of all companies.
These insights were the central themes discussed at a recent roundtable hosted by The Drum and WE Communications, which brought together leading marketers and social purpose experts to discuss how purpose is hitting a whole new level. Kenneth Hein, US editor at The Drum, moderated the discussion.
Amy Fuller, global chief marketing officer at Accenture, kicked off with an insight into how Read full story ›
Source: The Drum
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