By amit bapna

Almost 20 years since it launched, leading private FM brand ‘Radio Mirchi’, owned by The Times Group, has embarked on a new journey and launched a new brand identity and positioning.

Going forward ‘radio’ has been dropped from the name and the brand will be called just ‘Mirchi’ as it expands into a wider media and entertainment brand.

The Drum speaks to Prashant Panday, managing director and chief executive officer of Mirchi, who confesses that “for a brand that started with radio, has been a leader for 20 years, and has earned most of its spurs on radio, dropping radio Read full story ›

Source: The Drum