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Benetton focuses brand marketing on 'Italian essence' as it unveils new store concept

on Apr 15, 2014 | 0 comments

Flagship store in Milan aims to tie together in-store, online and external communications for first time as it seeks to revitalise sales. Read full story ›

Source: Marketing Week

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Benetton focuses brand marketing on 'Italian essence' as it unveils new store concept

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