Pinterest has long carved its niche away from the most common benefactors of digital ad spend, and in 2020, its efforts to be the shopping destination of at-home audiences finally paid off. Milka Kramer, country manager of Pinterest UK & IE, explains why brands should be paying attention to her ecosystem.
2020 marked the year that most people moved from a doing mindset to a planning one, and few places better serve that desire than Pinterest. In July, Pinterest topped 400 million monthly active users for the first time, citing a large growth in gen Z, and men. Christmas planning also Read full story ›
Source: The Drum
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