By Shawn Lim

The South China Morning Post will leave the open programmatic marketplace and stop biddable media in Asia Pacific from January 2021. Its vice-president of digital explains to The Drum why buyers will no longer be able to access the publisher’s inventory.

Hong Kong-based publisher South China Morning Post (SCMP) believes that leaving the open programmatic marketplace (OMP) will be a positive move for the industry, with it keen to demonstrate that combining the efficiencies of programmatic with the service layer, first-party data and persistent IDs of a quality publisher means significant value for all.

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Source: The Drum