By Ian Darby

Few industries have been locked into such a defined cycle of launching new products as automotive. Vehicle brands have grown used to the familiar, reassuring, pattern of unveiling their new designs by harnessing the spectacle and global reach of the world’s biggest motor shows.

But with major motor events including the Geneva, Detroit and Paris shows all cancelled in 2020 due to concerns around Covid-19, the emphasis has shifted firmly to finding new, and innovative, routes to launch a new car.

This is a spirit embraced fully by Hyundai. Despite restrictions on live events due to the pandemic, Hyundai has demonstrated its Read full story ›

Source: The Drum