By Al Davies

In our daily lives, we’re prone to tell ‘little white lies’, often with other people’s emotional response at the heart of it: “Of course Santa Claus exists, honey”, “Yes that dress is absolute fire”, “That’s ok, it happens to all men at some point”.

But what happens when there’s commerce involved? Do those little white lies become a little harder to take?

Breaking trust breaks the bond with your brand

Some of the lies brands tell are of the massive, trust-breaking kind. The infamous Nestlé Baby Formula scandal is a classic example of this and is often returned to Read full story ›

Source: The Drum