By Josh Tilley

Social media has been a key marketing channel since its conception and has increasingly played a role in how people shop. But up until now, shopping behaviour was limited to discovery and consideration, with purchase taking place off-platform on a brand or retailer website.

Today, social platforms look poised to ‘close the loop’, meaning users will be able to browse, shop and purchase seamlessly and entirely within one connected social media experience. This development has the potential to fundamentally transform the way we buy online.

Welcome to the future of ‘social commerce’.

To better understand shopper behaviours, attitudes and beliefs in Read full story ›

Source: The Drum