What makes a brand campaign powerful, evocative, and truly unforgettable? Each year at the various awards at The Drum, hundreds of judges identify the campaigns that meet some of these criteria. And while there are many factors that go into how the juries at The Drum Awards select winners, what is that one common theme?
We sat down with five previous judges to share their insights and the do’s and don’ts of entering awards.
The three elements, according to our judges, that make a winning entry include: results, narrative and strategy.
Weeding out the bullshit
Results need to be outputs, not Read full story ›
Source: The Drum
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