By Alice Paul

It is nothing new to note that companies and brands are developing an increasing awareness around the importance of having an online presence. Since 2020, the ongoing pandemic has only exacerbated the need to move online. E-commerce has become a saving grace for businesses all over the world, enabling them to continue trading as other routes to market are cut off.

One sector that has traditionally battled the move to online sales is luxury. The internet’s ubiquitous convenience, coupled with the inability to create the ‘desired’ sales environment, has typically been viewed as incompatible with a luxury brand’s identity. Founded Read full story ›

Source: The Drum