By amit bapna

The interplay between brand and demand marketing is becoming increasingly nuanced as B2B marketing navigates the full spectrum of the marketing funnel.

The north star of B2B marketing is to achieve the right quantum of marketing growth. Marketing, at the end of the day, is all about playing the game of short-term and long-term right, and as such, LinkedIn has launched an insightful guide for marketers.

This battle between long- and short-term metric is an ongoing one, with marketers lean more heavily into demand marketing when they are looking for measurable near-term impact while brand marketing is mostly for the long haul Read full story ›

Source: The Drum