Leading the green revolution in the OOH space, Posterscope and MediaCo have joined forces to bring 100% recycled paper to the market for the first time in the UK.

After months of research and development, the product offers advertisers green printing techniques for small format outdoor posters for the first time with no loss of quality.

Claire Kimber, group innovation director at Posterscope, explains: “Rather surprisingly, much of the industry will likely assume this process was already in place, but it wasn’t. This development represents an enormous step-change for the out-of-home industry, in response to demand from advertisers to help meet their Read full story ›

Source: The Drum