By Jenni Baker

One of the major benefits Connected TV (CTV) advertising holds over traditional linear TV is that it eliminates any guesswork when it comes to targeting and reporting. That was the key conclusion of Emma-Lou Wagstaff, head of programmatic sales at Samsung Advertising, in the second episode of a two-part mini series [watch episode one here], in which she spoke with The Drum co-founder Gordon Young. They looked at how CTV really works in practice, analysing the benefits for advertisers and the buying opportunities to drive performance and efficiencies.

“CTV combines the quality user experience of your TV experience with the Read full story ›

Source: The Drum