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General Mills marketing boss on how 2020 meant working better with rest of business

on Jan 20, 2021 | 0 comments

By John McCarthy

Floating Cinema

General Mills is one of America’s biggest food producers. And in 2020, the company famous for bringing us Betty Crocker, Pillsbury, Old El Paso and Lucky Charms found itself having to secure its supply lines and ensure it could meet the growing demand for at-home meals.

It was a disruptive year, to say the least. But for Ivan Pollard, the company’s global chief marketing officer and a nominee for this year’s WFA Global Marketer of the Read full story ›

Source: The Drum