UK ad spend suffered yet another dramatic blow in the final months of 2020 as Covid-19 and lockdown restrictions continued to weigh heavily on brand budgets. However, the rate of reduction has eased since the historic lows of last year, with marketers more optimistic about the financial company of their own prospects too, indicating that brighter days lie ahead.
The Drum delves deeper into the numbers presented in latest Bellwether report from the Institute of Practitioners in Advertising (IPA).
In the three months leading up to December, UK ad budgets were reduced drastically, marking four quarters of consecutive cuts to ad Read full story ›
Source: The Drum
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