You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar. Today, we look at Beats by Dre’s Chinese New Year ad.
Beats by Dre has launched a visual campaign that uses Chinese illustration to tell four stories around the insight that the year of the Rat shifted people’s perspective away from monetary value.
As the year moves into the Ox Beats by Dre, and its agency Mother, wanted to tell stories that show how people may Read full story ›
Source: The Drum
Industry News
