By Cat Davis

We’ll soon mark a year since the first Covid-19 lockdowns. It has been a year during which most of us have seen our social, work and family life shrink to fit inside the four walls of our home. As we’ve become accustomed to interacting with friends, family and even brands in new ways there has been a huge impact on all aspects of marketing, from channel mix to messaging, as businesses adapt to the changes in consumer needs, attitudes and demands brought about by this new home-bound way of life.

With this in mind, we’ve looked at some of the ways Read full story ›

Source: The Drum