By Sam Bradley

What connects Stevie Nicks and Anya Taylor-Joy? At first glance, not a lot beyond distinctive haircuts. But the Fleetwood Mac singer, and the actor who starred in Netflix’s autumn smash The Queen’s Gambit, both inspired bolt-from-the-blue marketing activations in recent months.

Since the chess-themed series’ release, Taylor-Joy has been credited with sparking a renaissance in the game, particularly among female players. Many of those new converts have been welcomed by Chess.com, the most popular chess website and app in the world. Meanwhile Fleetwood Mac’s song Dreams graced the soundtrack of a viral TikTok featuring a suave longboard rider and a carton Read full story ›

Source: The Drum