Pizza Hut has been named the top brand in a poll that examined which companies are best at building and maintaining social relationships with young consumers.
Greggs, Play.com, Waterstone’s and Krispy Kreme all completed the top five.
The list was created following an audit of the Facebook, Twitter and Google+ profiles for 100 brands that have a particular resonance with the 18 to 24 year-old age group as decided in a survey by Voxburner.
Over a four week period from February to March 2014, Headstream and Social Bakers then looked at the value of content, whether they had an authentic tone Read full story ›
Source: The Drum
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