By Sam Bradley

Each week, we ask readers of The Drum, from brands, agencies and everything in between, for their advice on real problems facing today’s marketing practitioners.

Throughout the pandemic, misinformation has remained a constant opponent of government, brand and media efforts to communicate the truth about Covid-19.

The past year will provide a rich library of examples of successful and failed efforts to combat pandemic misinformation – which can hopefully inform comms efforts in the future. What have marketers learned over the last (give-or-take) 12 months about misinformation? And are those lessons relevant for brands as they evolve the ways in which they Read full story ›

Source: The Drum