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How art can illuminate ads: the wonderful and wacky world of Martin Creed

on Apr 16, 2014 | 0 comments

By Julian Hanford

In the most recent issue of The Drum, Julian Hanford, a man whose creative career has comfortably straddled both advertising and fine art, delves into the wonderful and often wacky world of Martin Creed, comparing what the Turner Prize-winning artist does with his art to what advertising creatives do with theirs. Below we bring you a taste of Hanford’s review, while subscribers can enjoy it in its entirety when the mag hits desks later this week.

What the art world sniffs at, when anyone mentions the communication arts, is that ‘industrial’ art work is created from a provided brief and for Read full story ›

Source: The Drum