By John Glenday

Wally Olins, the branding and corporate identity expert who masterminded the public face of corporate giants such as BT, Volkswagen and Renault has passed away at the age of 83.

Olins was best known in the UK for rebranding British Telecom as BT as well as playing a key role in the launch of Orange earning him wider recognition and the respect of his peers.

Remaining active in the field until the last Olins recently published Brand New, which gave his perspectives on the future of branding.

Rufus Olins, one of Olins’ four children and chief executive of Newsworks said: “The great Read full story ›

Source: The Drum