By amit bapna

The next edition of the mega-sporting extravaganza Indian Premier League (IPL) is round-the-corner.

In a locked-down India last year, the economy was battered due to an almost static consumption pattern. Against this backdrop, last year’s IPL edition was received as a welcome change and distraction by the cricket-loving audience. As per a recently launched IPL Brand Valuation Report 2020 by Duff & Phelps, the thriving IPL ecosystem value dropped in by 3.6% in 2020. Amongst the many things that felt the pinch of the last year’s pandemic, the sports economy was a key component. 2020 was a challenging year for Read full story ›

Source: The Drum