By Sam Bradley

Each week, we ask readers of The Drum – from brands, agencies and everything in between – for their advice on real problems facing today’s marketing practitioners.

Last week’s flurry of International Women’s Day-themed comms saw mixed results for brands. Burger King in particular scored an own goal with a Twitter post that clumsily attempted to discuss gender discrimination in the food world. Social media (and Twitter especially) can be a hostile place for advertisers who put a foot wrong.

Though the Home of the Whopper ended up apologising, new features recently added by Twitter, TikTok and Reddit may have Read full story ›

Source: The Drum