By Sam Bradley

iProspect has relaunched as a “performance-driven brand-building“ media agency, swallowing up stablemate Vizeum to form a new hybrid media agency.

The relaunch marks the latest stage of Japanese ad giant Dentsu’s recovery plan after a rocky 2020. Global president Amanda Morrissey will lead the shop’s 8,000 specialists across 93 markets.

“We are a new force in the industry, one that draws on decades of expertise carefully brought together to create an agile, scaled, digital-first organisation built for the future and delivering today,“ she says. “In fact, the only thing that has stayed the same is the name, but even that looks different.“

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Source: The Drum