By Malcolm Poynton

Earlier this year, China overtook the US as the world’s leading destination for foreign direct investment. For Malcolm Poynton, global chief creative officer at Cheil, this means western brands must truly embrace innovation and reinvention to keep up with the global consumer expectations change.

With the pandemic putting a stranglehold on economic growth in Western countries, and the US in particular, brands and businesses have switched focus to China.

According to a recent UN report, foreign direct investment in China overtook that of the US last year for the first time ever.

Thanks to its booming economy and its effective response Read full story ›

Source: The Drum