By Jenni Baker

Brands are increasingly expected to drive marketing messages forward with purpose at their heart – but how can they achieve this authentically to drive an emotional connection with audiences?

According to Harvard Business Research, 64% of consumers say that when they connect with a brand, it’s generally because of a shared value. Now, because of that, it’s not surprising that 70% of CMOs see that having purpose in their marketing messages is a key priority.

As part of The Drum’s Digital Transformation Festival, ‘The power of purpose’ panel, in partnership with Shutterstock, brought together creative minds to explore Read full story ›

Source: The Drum