To say people have taken to Roku and connected TV would be like saying fitness fans have taken to Peloton. It’s obvious that many consumers shifted more of their entertainment time to streaming during lockdown. But what’s next as the world opens up?
Seen any good TV lately? We probably all have and perhaps one of the biggest beneficiaries of the lockdown lifestyle are streaming platforms such as Roku. The streaming platform this week announced the industry’s first brand studio for streaming TV ads. It also announced a first-of-its-kind strategic alliance with Nielsen. And, it <a target=_blank href="https://blog.roku.com/quibi" Read full story ›
Source: The Drum
Industry News