By Shawn Lim

Esports audiences have a high lifetime value for advertisers – so getting in ahead of this expanding sector is important. We explore how agencies are developing new marketing opportunities within the sector, away from the traditional sponsorship model.

With more people spending leisure time on gaming and esports, agencies in Asia Pacific are investing more resources into developing marketing opportunities in this vertical.

Professional esports organization Evos Esports, which is based in Jakarta, Indonesia, says there has been a steady flow of demand and inquiries from brands interested to get involved with esports, with most offline activities and traditional sports Read full story ›

Source: The Drum