By Thomas Hobbs

A new white paper by the traffic app Waze, made in partnership with The Drum, explores how brands can have meaningful interactions with consumers when they are out in their cars. Utilising experts from brands and agencies including Shell, Burger King, Nestlé, and VMLY&R, the white paper explores how 2020 increased the number of single-occupancy vehicles on the roads and, in turn, the opportunities for marketers to intelligently tap into the ascendence of digital out-of-home advertising.

Thanks to its industry-leading insight, Waze is able to provide invaluable advice to marketers and brands on how they can adapt to the post-Covid 19 Read full story ›

Source: The Drum