By Stefano Hatfield

As customers spend more time than ever researching, choosing, buying, and giving feedback online, it’s vital to earnestly tune in to what they’re saying. Listening is no longer enough. You need to truly hear.

Once you have this deeper understanding, how can you translate the insights gleaned into beneficial business actions? How can you use what you hear to better anticipate and solve your customers’ problems? How can marketing, advertising and other teams leverage these insights and work across siloes to deliver a unified customer experience?

Joining The Drum’s editor-in-chief Gordon Young in a special webinar that looks to unpack Read full story ›

Source: The Drum