Publicis Groupe has pipped market expectations, with its Q2 financial results marking a return to growth amid wider global economic instability. Speaking to The Drum, chief executive Arthur Sadoun says the number was buoyed by “disproportionate” digital investment and discusses what clients want from the current media pitch frenzy.
Against the odds, Publicis Groupe has posted a return to growth for the second quarter of 2021, with organic revenues getting a boost of 2.8% ending a streak of declines.
The upward trend was bolstered by growth in the US and APAC regions, as well as a “disproportionate” shift towards digital services, including Read full story ›
Source: The Drum
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