By amit bapna

Singapore’s flagship airline carrier brand recently unveiled its new brand architecture. The Drum gets UK-based agency DLMDD’s founder Max de Lucia to share what went into creating the new sonic identity for the iconic brand

Even as the world waits to get back to a situation where travelling from one country to another is the easiest thing to be done, at least one airline brand is not waiting. It has been busy crafting its new brand architecture deploying the elements of sound to its identity.

Singapore Airlines (SIA), the flagship carrier airline of Singapore, has unveiled a new sonic identity Read full story ›

Source: The Drum